Privacy Policy

Last updated: March 6, 2026

At Build Tenacity, we take your privacy seriously. This policy explains how we collect, use, and protect your personal information when you use our website and services.

Information We Collect

Information You Provide

We collect information you voluntarily provide, including:

  • Contact Information: Name, email address, and company name when you use our contact form or subscribe to our newsletter.
  • Assessment Responses: Information you provide when completing our AI readiness assessments.
  • Communications: Any messages or inquiries you send us.

Information Collected Automatically

We use first-party analytics (hosted on Cloudflare Workers) to understand how visitors use our site. This includes:

  • Pages visited and time spent on pages
  • Referring website or source
  • Device type and browser information
  • Approximate geographic location (country/region level)

Important: We do not use third-party tracking scripts like Google Analytics. Our analytics are privacy-focused, first-party, and do not track you across other websites.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide support
  • Send you our newsletter (only if you've subscribed)
  • Improve our website and services
  • Analyze website usage patterns (aggregated, non-personal)
  • Comply with legal obligations

Newsletter

If you subscribe to our newsletter, we collect your email address and use it solely to send you updates, insights, and occasional promotional content. You can unsubscribe at any time using the link in any email.

We use Buttondown to manage our newsletter. Your email is stored securely and is never sold or shared with third parties for marketing purposes.

Cookies and Local Storage

We use minimal, essential cookies and local storage for:

  • Session management: Remembering your preferences during a visit
  • Form state: Preserving your progress in assessments and checklists
  • Analytics: First-party analytics that help us understand aggregate usage patterns

We do not use advertising cookies or third-party tracking cookies.

Data Sharing

We do not sell your personal information. We may share your information only in these limited circumstances:

  • Service Providers: Trusted partners who help us operate our services (e.g., email delivery, hosting), bound by confidentiality agreements.
  • Legal Requirements: When required by law or to protect our rights.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice to affected users.

Data Retention

We retain your information only as long as necessary:

  • Contact form submissions: 90 days, unless you become a client
  • Newsletter subscribers: Until you unsubscribe
  • Analytics data: 30 days (aggregated data may be retained longer)

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Unsubscribe from marketing communications
  • Object to processing of your information

To exercise any of these rights, please contact us.

Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encryption in transit (HTTPS) and at rest
  • Access controls and authentication
  • Regular security reviews
  • Secure hosting on Cloudflare's infrastructure

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us: